Generally, every business and industry can benefit from digital content marketing. Every day, Google alone processes more than 3.5 billion search queries. The simple fact is, businesses need content to be found online to improve their rankings on search engines.

A comprehensive content strategy can be an effective way to increase both organic traffic and paid web traffic. Not only that, the content can be used to help introduce the business to new customers and nurture existing prospects during the sales process. The problems many companies face are time, costs, and the resources to make content marketing successful.

By outsourcing your needs to a content writing team, you can solve all three of these problems!

A professional content marketing agency understands what works online and has the resources to help you meet your goals. If you’re considering hiring an agency to manage your content marketing needs, here are seven things to consider when finding the right partner.

Pricing and Value

One of the most important things to consider when hiring a content writing team is pricing. There are a lot of content writing mills out there that complete the work through sourced freelancers. These services generally charge anywhere from $0.024 to $0.06 per word, but the quality of work is subpar or very general.

When you’re hiring a content writing team, you want to make sure you get value from the work. Besides producing the work, a professional and quality content marketing agency should offer more than pay-per-word content. 

At okwrite, for instance, we include keyword research, content optimization, strategy, and link building in with the cost, all in addition to great content. Rather than just paying per word, you for ready-to-be-published and high-ranking content without needing to add on services.

Proven Formula, Expertise, and Experience

When you’re comparing your options and meeting with potential content writing agencies, you should make sure you know what you’re getting into. A quality and professional agency should show you a portfolio of work to demonstrate their skills and value they can bring to your business.

How do they do that exactly? 

Part of your conversation with an agency should be around their strategy and content creation process. Do they have a proven formula or system that can be replicated and adapted to your business? Don’t be afraid to ask for examples of past work or case studies on how they’ve helped other companies grow and reach more customers online.

Every business is different, with its own unique goals and challenges. The content writing team you hire should use their experience and expertise to tailor a custom strategy unique to your business. They should also develop a plan to help you reach your goals by drawing on the experience they’ve gathered assisting other companies in similar situations in the past.

Availability Without Compromising Quality

When you’re considering hiring a content writing team, you want to make sure they’ll be able to hit deadlines and milestones. This is a problem businesses face all the time when they outsource to freelancers. When it’s just a one-person team or small group, things can come up and create delays. 

Comparatively, content marketing agencies often have teams in place to serve a client. With okwrite’s content marketing managed services (CMMS), for example, you have a team of writers, editors, and strategists in place to share the workload and fulfill your content needs. 

The team works with your business (or marketer) to develop a fully-fleshed-out content marketing strategy tailored to meet your unique goals.

Team-first Approach

To build off that last point, the content writing team you work with should have a team-first approach. That means working with the client to learn about the ins and outs of the business and understand it. 

Communication back and forth is a vital part of developing and implementing a successful content marketing strategy. The team you work with should make an effort to seek out your input and use your knowledge to continually learn and thereby help improve the quality of blog posts being produced.

The team works with your business (or marketer) to develop a fully-fleshed-out content marketing strategy tailored to meet your unique goals.

Strong and Adaptable Voice

As mentioned earlier, every business is unique. That means every company has a different voice and message to share. A quality content marketing team should be able to adapt to your brand’s voice. 

One of the most significant advantages of working with a content writing agency instead of a freelancer is the size of the team. An agency will have a roster of different writers to bring in on projects. 

Just like how every business is unique, every content writer has their own writing style, experience, and knowledge of different topics. A content writing team can match one of their writers to your business which ensures the content produced is on brand and appropriate for your business needs.

Aware of SEO Best Practices, Trained and Knowledgeable

The world of search engine optimization (SEO) is constantly changing. Websites like Google and Bing regularly improve their algorithms to provide users with the most helpful and relevant information. 

A content writing team should be up to date on current best practices and know what kind of things to avoid when writing and optimizing a blog post. 

This is one of the benefits of outsourcing your content writing. Rather than having to spend the time to learn about these best practices and figure out how to grow website traffic organically, your content writing team does that for you. Tap into this expertise.

By working with an agency like okwrite, you get to work with an educated team that understands the world of content marketing and the best strategies to help you outrank your competition online.

Time-savings and Ease

Last but certainly not least, you’ll want to make sure the content writing team you hire saves you time. That means writing high-quality content that is well researched, edited, and in line with your business strategy and voice. 

The last thing you want is to send edits, notes, and feedback multiple times on the same post. Yes, editing and communication with your content team should be expected. However, if you find yourself having to rewrite articles because they are poorly researched, overly general, or don’t meet the level of thought leadership you want to share with your target audience—those are red flags. Also, understand that if you have a specific niche, then more editing may be required. 

Your content writing team should understand and produce content that will drive results for your business. They’ll also understand which content type is ideal for your goals; whether you need infographics for the user experience, an accompanying social media post, or strong SEO writing, you should be able to turn to your content specialist and know that you will get results. You want to trust the team to create the content you need to get ahead and not have to spend hours each week doing much of the work for them. 

A quality content writing team should be trusted with your content and save you time so you can focus on other parts of your business.

Ready to Grow? Let’s Get Started!

okwrite Technologies Inc. offers two different service packages: okgrow and okwrite CMMS. Both services provide high-quality content at a reasonable price with a team of writers, editors, and strategists ready to help you grow.

 

If you’re serious about growing your online presence and outsourcing your content writing needs to a team, we’d love to help you out. Contact our team today to learn more about our services and how we can help take your content marketing to the next level!

focus on other parts of your business.

Published On: June 25th, 2021 / Categories: Marketing / Tags: , , /

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